What is IP Reputation?
IP reputation is a scoring system that indicates the trustworthiness of an IP address. It is widely used by email providers, websites, and security services to detect malicious activity.
Factors Affecting IP Reputation:
- Spam reports and email bounce rates.
- Past history of malicious activity from the IP.
- Blacklists or security databases listing the IP.
- Compliance with email authentication protocols like SPF, DKIM, and DMARC.
Maintaining a good IP reputation is critical for businesses sending emails, running online services, and preventing blocking or service denials. Monitoring and quickly resolving issues can preserve your network’s trustworthiness.